Incorporating suitable key phrases to a Web content's metadata, such as the title tag and meta description, will often Increase the relevancy of a web page's search listings, Therefore rising targeted visitors. URL canonicalization of web pages accessible by way of multiple URLs, using the canonical backlink factor[50] or via 301 redirects may also

Industry commentators have classified these strategies and the practitioners who utilize them as both white hat Search engine optimization or black hat Web optimization.[fifty one] White hats are inclined to produce outcomes that previous quite a while, whereas black hats foresee that their websites may possibly at some point be banned both briefly